Monday, January 31, 2011

Eco-Mondays ~ go au naturale at Babies By The Sea

On our very first Eco-Monday, I'm very excited to share with you the most adorable (and Eco-friendly) baby store that I just discovered.  Babies by the Sea boutique is located in Cardiff-by-the-Sea in San Diego. With so many friends and family members having babies these days, I've been doing my fair share of baby shopping. But up until now, it's been rather ordinary. When you walk into Babies by the Sea, it feels as if you're walking into an earthly fairytale. Every organic detail has been meticulously perfected to offer the most enjoyable shopping experience for babies, toddlers and their parents.  

The concept of the Babies by the Sea Boutique was conceived by San Diego Obstetrician and Gynecologist, Dr. Robert Biter who has been a proponent of natural women's and babies’ health care for years, and  Laura Ann Fairchild, an entrepreneur, retail fashion consultant, and the creator of the successful L.A. Fairchild Boutique and L.A. Fairchild Denim Bar concepts. They realized that with Dr. Biter's medical expertise and passion for health, and with Laura Fairchild's cutting-edge eye for retail fashion, buying ability, business knowledge, and familiarity with corporate start-up operations, a partnership between the two of them was a match made in baby boutique heaven! In addition, Laura's sister and business partner, Julie Fairchild, enthusiastically decided to join the team to handle marketing, events, and human resources for the store.  And I must say, this collaboration is perfect!

Their Mission Statement says it all: Our mission is to empower healthy beginnings and support sustainable families by offering cutting-edge natural-living resources and products, in-depth educational opportunities, and fashion-forward organic and boutique apparel; and to create a nurturing, open-minded, non-judgmental, accepting of difference, multi-cultural social network to meet the evolving physical, developmental, intellectual, and emotional needs of all mothers, babies, and toddlers.

And check out how they designed the boutique: The store build-out was thoughtfully designed based upon a sustainable and environmentally-friendly "green" premise. Materials and themes incorporated into the build-out include the use of bamboo for shelving, recycled pallets for display tables, burlap coffee sacks for wall covering, reclaimed and salvaged urban wood for display tables and beams, recycled glass for the counter tops, no VOC paint, energy-efficient lighting, and other non-toxic materials wherever possible. The store incorporates the use of earth-friendly office supplies, bags/packaging, water for customers, and other daily use items. The boutique also encourages customers to re-use bags and to participate in environmentally friendly family events, in order to raise awareness with respect to sustainable living in the community.

I know what you're thinking...amazing!  This is definitely my kind of store!

Along with their amazing selection of organic and designer baby goods, Babies by the Sea also offers classes for soon-to-be and new moms.  I'm not pregnant yet, but when I am...I would love to live close to this store. If you're looking for a gift for a young one in your life, or if you're expecting your own bundle of love...and of course those of you with little darlings already - you MUST check out Babies by the Sea. To experience it for yourself, visit the boutique at 2007 San Elijo Avenue, Cardiff by the Sea, CA 92007 or visit their website to learn more. 


  1. Robert M. Biter, MDFebruary 1, 2011 at 7:23 AM

    Thank you so much for your kind blog. We are so honored to help people and people to be become more aware of their impact upon their families, their societies and their environment.

  2. It is our pleasure Robert. I really love your store and what it stands for.