On our very first Eco-Monday, I'm very excited to share with you the most adorable (and Eco-friendly) baby store that I just discovered. Babies by the Sea boutique is located in Cardiff-by-the-Sea in San Diego. With so many friends and family members having babies these days, I've been doing my fair share of baby shopping. But up until now, it's been rather ordinary. When you walk into Babies by the Sea, it feels as if you're walking into an earthly fairytale. Every organic detail has been meticulously perfected to offer the most enjoyable shopping experience for babies, toddlers and their parents.
The concept of the Babies by the Sea Boutique was conceived by San Diego Obstetrician and Gynecologist, Dr. Robert Biter who has been a proponent of natural women's and babies’ health care for years, and Laura Ann Fairchild, an entrepreneur, retail fashion consultant, and the creator of the successful L.A. Fairchild Boutique and L.A. Fairchild Denim Bar concepts. They realized that with Dr. Biter's medical expertise and passion for health, and with Laura Fairchild's cutting-edge eye for retail fashion, buying ability, business knowledge, and familiarity with corporate start-up operations, a partnership between the two of them was a match made in baby boutique heaven! In addition, Laura's sister and business partner, Julie Fairchild, enthusiastically decided to join the team to handle marketing, events, and human resources for the store. And I must say, this collaboration is perfect!
Their Mission Statement says it all: Our mission is to empower healthy beginnings and support sustainable families by offering cutting-edge natural-living resources and products, in-depth educational opportunities, and fashion-forward organic and boutique apparel; and to create a nurturing, open-minded, non-judgmental, accepting of difference, multi-cultural social network to meet the evolving physical, developmental, intellectual, and emotional needs of all mothers, babies, and toddlers.